Ericales is a large order of flowering plants comprising many economically important species like Brazil nuts, kiwifruit, and primrose. Ericales is very diverse, involving chiefly trees and terrestrial shrubs that are cosmopolitan in distribution.
Some families of Ericales possess the ability for aluminum accumulation and exclusively form three kinds of mycorrhiza (ericoid, arbutoid, and monotropoid mycorrhiza). The typically bisexual flowers are pollinated via insects, bats, birds, and wind.